All of them have been scheduled with revised time slots to cater to the needs of the viewers. Meanwhile, Zee Kannada is re-launching a new line-up of new a format where Subbalakshmi Samsara and Radha Kalyana, which ended abruptly, and other fiction shows such as Malgudi Days at 6.30 pm, followed by Kamali at 7 pm, Paaru at 7.30 pm, Gattimela at 8 pm, Jothe Jotheyali at 8.30 pm, Naagini 2 at 9 pm, Yareni Mohini at 9.30 pm and Bramhagantu at 10 pm. The new campaign, which is live on-air on Colors Kannada and its digital platforms, will be carrying out on-ground activations with its artists, while they follow norms of social-distancing, says Gundkal.
Viacom18 business head – Kannada entertainment cluster Parameshwar Gundkal says: “We understand that viewers have been missing out on their daily dose of fresh entertainment and starting 1 June, the channel will return to their homes with fresh episodes of all its existing shows.” It has also launched a video campaign featuring popular regional artistes, depicting the ‘new normal’ way of life.
After Tamil Nadu, Kannada government has also allowed Kannada television producers to resume shooting of shows from 25 May amid strict lockdown.Ĭolors Kannada has launched a new brand promise ‘Banna Hosadagide, Bandha Bigiyagide’ which means ‘The color is new, the bond is stronger and unbreakable”, aptly summarising the channel’s refreshed and strengthened spirit.
MUMBAI: Kannada entertainment channels Colors Kannada and Zee Kannada will come up with a line-up of new shows from 1 June.
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